Open [instead of save] .pdf in Browser in Sharepoint 2010

The default setting for Sharepoint 2010 Server asked you to save a .pdf instead of opening it in the browser.

FIX:
1. Open Central Admin
2. Application Management-Manage Web Application
3. Select the Site
4. Click General Settings-General Settings
5. In Browser File Handling, Change the selection from Strict to Permissive.