MindMap-Writing With Flair
April 23, 2017 Leave a comment
MindMap-Writing With Flair
Author: Shani Raja
Elements of Writing
- Simplicity
- Clarity
- Elegance
Good writing
- Clear in its expression
- Writing flows
- Capturing interest
Bad writing
- Boring
- Does not capture your imagination
- Ambiguity
- Clunky
4 Reasons for writing
- Inform
- Entertain
- Persuade
- Inspire
Mindset of Elite writer
- Think deeply of the word you are writing
- Have a very strong intention on how to connect to your audience [values, beliefs and perception]
- Keep it real. Be real and genuine. Aim is to communicate not to impress. Cut out over the top word
- Your presentation should be sleek. Consistency of punctuation, uppercase, quotation marks, commas. Attention to details.
Secret source of flair [distinctive/stylish]
- Simplicity
- Clarity
- Elegance
Rules
- Never repeat ideas if not needed
- Clash of principles, choose
The Secret Sauce of Flair
- Think deeply about every single word
- Have a strong intention to connect with your audience
- Keep it real
- Be slick with the presentation
- The secret sauce is simplicity, clarity and elegance
- Be flexible with the principles
SIMPLICITY
Simplicity: How to be economical about your work
- Use shorter words. Never use a long word when you can use a short word.
Use “use” instead of utilize
Use “get” instead of obtain
Use “about” instead of approximately
Use “show” instead of demonstrate
Use “buy” instead of acquire - Use longer word only when it is necessary
- Break the short word rule to show distinction
- Any word that can go, must go
- Less is really is more
- Aim to create the strongest mental picture
- Avoid “which is”
- Use fewer words whenever feasible
- Use every single word in a consistent way
Repetitions
- Repeating a point, avoid it
- Duplication is a bad look in writing
- Avoid “as I mentioned” unless it is really needed for emphasis
- Make a point clearly
- Ruthlessly delete any ideas that are repeated
- Aim to make a unique point in every sentence
Overcomplicating Things
- Writer overcomplicate things
- Simplify things as much as possible
- Avoid double negative.
Ex, He was not certain that he wouldn’t make a mess of it.
Correct: He thought he might make a mess of it.
Ex. It wasn’t that John didn’t care about Jenny. He just didn’t love her.
Correct: John care about Jenny but didn’t love her. - Double negative gives the reader unnecessary strain
- Don’t give the reader an extra step to get to the point. It produces a painful experience
- Don’t multiply entities beyond necessities. Tagging to words that makes it longer
- Simplify an overly complex sentence
Ex: It is the Singapore-based company’s first Australian deal since investing in gourmet food concept store chain Jones The Grocer
Correct: It is the Singapore-based company’s first Australian deal since investing in gourmet chain Jones the Grocer
Ex: Kevin Rudd became the leader of the Commonwealth of Australia.
Correct: Kevin Rudd became Australia’s leader
- Simplify individual words
Ex: toward instead of towards, profit instead of profits - Steer clear of unnecessary words
- Avoid bloated words, cut it all down
- Don’t make simple points sound more complex than they are
- Don’t force reader to unwind what you’ve said
- Make reading your work as painless as possible
Plainer is Better
- Aim to keep your writing as plain and familiar-sounding as possible
Too Much Information
- Be acutely sensitive to what your audience cares about
- Know when to cut off the information tap
Redundant Words
- Avoid weak words that don’t say much
- Avoid redundant words that don’t say anything
- Avoid hedging words that sap authority
Overstretching Words
- Be aware of sentences that go on too long
- Avoid too many sub clauses
- Break up sentences and play around with word order to eliminate them
Active vs Passive
- Prefer active to passive sentences
- Active sentences make comprehension quicker
- Active sentences help pictures for more quickly
Reversing into Sentences
- Avoid backing into sentences
- Backing into sentences slows down comprehension
- An exception is where reversing in helps vary the rhythm
Unnecessary Ceremony
- Remove pointless capital letters
- Say what you want to say without embellishment
CLARITY
Fuzzy Thinking
- Bad writing often stems from fuzzy thinking
- First get clear of what you are trying to say
- Prevent the reader’s mind going blank
- Spell things out, don’t force readers to make inferences
Jargon
- Strike out anything that smells of jargon
- Avoid excessive abstraction
- Shun clichés or common phrases that come quickly to mind
Ambiguity
- Ambiguity is one of the biggest killers of comprehension
- Fix any sentence where more than one interpretation is possible
Crisp Distinction
- Make abundantly clear what you are comparing
- Use punctuation to help sharpen comparison
Removing Clutter
- Convert official language into layman’s terms
- Move down anything that doesn’t need to be said immediately
Mixing Tenses
- Smoot out all conflicting time elements
Misplaced Modifiers
- Pay special attention to words that modify other words
- Don’t just throw modifier down; place them carefully
Curly Sentences
- Untangle sentences to the furthest extent possible
- Don’t force readers to do mental gymnastics
This and That
- Be specific about what ‘this’ and ‘that’ are
- ‘This’ and ‘these’ are better for something coming; ‘that’ and ‘those’ are better for referring back
- Consider deleting ‘that’ where possible
“It” vs “They”
- Prefer to use ‘it’ for entities
- Be consistent with singular and plural reference
ELEGANCE
House Style
- Establish syntax and format rules that define your brand
- Consistency in style makes writing look more professional and authoritative
Unsightly Widows
- Avoid stray words at the end of paragraphs that create imbalance
Pristine Paragraphs
- Neat paragraphs reflect clear thinking
- Have an organizing principle behind switching to a new paragraph
- Don’t create paragraphs of massively varying size
Word Echos
- Try not to repeat a substantive word in the same sentence
- Repeating a word in close proximity can look lazy
Alternative Words
- Keep alternatives handy for often-repeated words
- At the very least, leave as much distance between alternatives as possible
Parallel Ideas
- Keep ideas parallel to avoid a jarring effect
- Be especially sensitive to qualitative differences between ideas
Narrative Elegance
- View your writing as blocks of ideas
- Organize the blocks in the most elegant order
- Arrange the points within each block logically
Writing With Flair
How To Become An Exceptional Writer
Elite Writing Checklist
✓ Do I use simple, familiar words throughout?
✓ Have I eliminated all jargon and clichés, hedging?
✓ Have I avoided repeating words, points?
✓ Have I gone into too much detail anywhere?
✓ Have I avoided ambiguity?
✓ Do I avoid making simple points sound complicated?
✓ Are all my distinctions/comparisons crisp?
✓ Can I cut out any more words?
✓ Are any sentences too long, or contain too many sub-clauses?
✓ Do I use the active voice?
✓ Do I avoid reversing into sentences?
✓ Are my tenses consistent?
✓ Do I avoid word echoes?
✓ Does my writing reflect clear, logical thinking?
✓ Will a reader be forced to reread anything?
✓ Have I removed all the unnecessary clutter?
✓ Have I got to the point immediately?
✓ Do I have a logical narrative structure?
Elite Writer’s
Checklist
✓ Do I steer the reader through my narrative?
✓ Are all ideas within a sentence neatly ordered?
✓ Are my paragraphs suitably arranged?